6 Ecommerce SEO Tips that will Increase your Sales

I have heard most of the time that Google will naturally pick online store website up and bring in new traffic. Ecommerce SEO doesn't apply to the online store. This simply isn't true.

Actually, Ecommerce SEO is difficult for every online shopping website and there's a lot you require to do right to make your online shop stand out in Google's search results.

So I am going to teach you everything there is about SEO for online shopping sites that will increase Your Sales in 2019. The following tips can take your store from the bottom to the top of the search engines.

Here you'll learn everything you need to know about optimizing your store. So if you're looking to get more sales from your online store, you'll love this eCommerce SEO Guide. So without further ado, let's get started!

What is Ecommerce SEO?

If your online store doesn't appear in the Search engines, you lose customers. Your products might have a space on the web, but are they findable? That's where SEO comes in.

Ecommerce SEO usually involves optimizing your Product Title, Product Descriptions, site structure, the internal link for search and user experience. Ecommerce SEO is the process of making your website more visible.

Why Ecommerce SEO Matters for Online Shop

• 35% of all visitors to ecommerce sites come from Google and other search engines.
• 40% of buyer starts their online shopping journey with a search engine like Google.

To do eCommerce SEO right, you have to know all the basics of it.

1. Keyword Research:

Keyword research is one of the most important parts of every SEO campaign because keyword research informs every other SEO-related task you do on your E-commerce Store. Keyword research is a very big deal for your online store. Many digital marketing professionals go about SEO the wrong way by choosing the wrong keywords.

Finding the right keywords is the key to rank your online shopping website. You need to think about your product and category keywords in terms of user's search intents. Take the time to do some detail keyword researches to pick the right product keywords. You need to tackle keyword research with product-focused keywords in mind.

It's time to do your keyword research for your online store. To begin, you'll need an initial list of keywords you believe your customers would search for the products you sell. Keep in mind though that keyword research for your online store is an on-going process.

Before you start any SEO work for your online store, you need to start with keyword research.

How To Find right Keywords for your Store.

Tools to expand your keyword List:

After you've done some keyword research, you can consider free tools to help expand your keyword list. Google Keyword Planner is one of the most effective keyword tools with suggestion feature. You can also try Google's own suggestion feature.

Simply do a Google search and scroll to the bottom of the page and look at the related suggestions.

Google Keyword Planner Tool

This is the most popular tool for conducting keyword research from Google for your E-commerce store. You can use these keywords to find more keywords using tools online that allow you to search for a category or product keywords to determine how much competition there is competing for it and the related search terms, how many searches are being made for that term per month.

How to use Google Keyword Planner Tool

• Login to your Google Adword account and select keyword planner Tools from the menu at the top.
• On the next screen, click Search for new keyword and ad group ideas.
• Next, enter the keywords
• Double check your settings under Targeting
• Under customize your search, turn on only show ideas closely related to my search terms.
• Change Ad Group Ideas tab to the tab labelled Keyword Ideas.
• Use the Keyword filters for low, medium or high competition level.
• This will leave you with a list of keywords.

Now, ask yourself - Is the keyword relevant?

To start, you'll really want to focus on a handful of keywords.

2. Setup your Store Site Architecture

With many product and category pages, it's critical that your store site architecture makes it easy for users and search engines to find all of your pages. Website Site architecture is one of the most important parts of SEO for online stores.

A store built on a structure provides a good user experience. That's because your online store tends to have more pages than the local burger shop website. Good site architecture makes it easy for browsers to find the products they want. Proper site structured store help search engine crawlers to find your store pages.

3. Write Perfect Product Title

Now that you have your site architecture all set up, it's time to your product pages. The product title tag is one of the strongest SEO signals. Product title is something all e-commerce businesses should pay a lot of attention to. You should optimize your titles on most-searched keywords.

We recommend that you take your time to set up for your product titles. Add your target keyword in the product title tag that will help you increase the rankings of your pages.

The following tips will be useful in writing SEO friendly product titles:

• Keep your product title short and simple
• Place keywords in order of importance
• Use proper keywords placements
• Mention traits like item type, size, and colour when applicable
• Include Buy, Free Shipping, Deals, Cheap and Other Offers in Title Tag
• Specify numbers where relevant
• Skip the grammar
• Use less than 60 characters

3. Write compelling product descriptions

In simple words, product description tag means you have more room to include brief information about your product and longer phrases. In eCommerce, Product descriptions have a great impact on your conversion rate and used to be an important part of on-page SEO. We recommended include Phrases Like "Discount, All Our Items are On Sale", "Great Selection", and "FREE Shipping" To Maximize Your Page's CTR.

4. Avoid duplicate content

Once you've written your product description, it's time to write Product Page Content. Try to write 100% original and unique content for your product page or hire SEO content writing service to boost your store. Duplicate content is one of the most common SEO issues that eCommerce sites have to deal with. Yes, you want to write original and high-quality content.

Google has announced strict measures against duplicate or copied content. But unlike a normal business website, you also need to keep conversion rate in mind. The fact is this: Search engine like Google wants to understand what your product page is all about. Plus, unique product page content helps buyers understand what they're about to shop. So there's a user experience benefit too.

And make NO Mistake: Duplicate content or copied content can derail entire SEO efforts.

5. Optimizes your Product Images

An online store relies on product images and great SEO potential. Your images can increase your store traffic. Your product images must be attractive, unique, highly qualitative and compelling. Make sure you fill out the ALT tag.

People often use Google Images to find products. To start, make the filename fit the product name. After optimizing the image filename, make sure to add a relevant alt-tag.

6. Internal Links

An important part of the link building of store is internal link building. Good news is internal linking is done automatically in eCommerce SEO. That's because your online store's navigation usually creates a lot of natural internal links.

Ways to build internal links on your website include:

• Related Products
• Featured Products
• Blog or Articles

Doing internal link building properly can have a significant impact on your rankings. The basic of internal link building is linking pages to other pages with relevant content. Internal linking will improve your rankings in search engine result pages - SERP and boost your store rankings.

Now it's Time to Hear from You

I hope you got a ton of value SEO Tips that will increase your Sales in 2019.

And now I'd like to hear from you:

1. Which strategy from today's E-commerce SEO tips are you going to try first?

2. Are you going to use product Title Tag Modifiers?

3. Are you going to try the Google Keyword Planner Tool for Keyword Research?

Make sure to implement these on your store as early as possible. I hope you found these tips useful to learn about SEO.

You can do SEO yourself or you can hire our ecommerce SEO Service to increase your store sales and I'll be happy to help you.

Get It Done!

There is no doubt that SEO work requires dedication, I hope that these SEO tips help you get more sales from your e-commerce site! SEO work isn't a one-time deal. When SEO is done right, you will see the result in the search engine.