What are the best On-Page SEO techniques that will Boost your website Rankings?
On page SEO is one of the most important factors to search engine optimization. These factors can be controlled by the webmaster or by the coding of the page and work on the page of your website to improve your search engine rankings.
Before getting into the details on which on-page SEO techniques to use to boost your SEO, let's understand what is On-Page SEO? If you know about basic SEO terminology, you can skip this part and go straight to the on-page checklist.
What is On-Page SEO?
On-Page Optimization has to do with both technical SEO and the content of your web pages. On-page SEO is the process of optimizing your website to rank higher in the SERP - Search Engine Results Pages. The ultimate goal of this technique is to help crawlers understand the meaning and context of your pages.
Below I've listed some of the important on page SEO Techniques & Strategies:
1. Page titles and Meta Descriptions
Page Titles: When search engines are 'reading' your web pages, they check first-page title of the page because search engines need to understand what the page is all about. This is very important for on-page SEO.
Page title optimization Tips: A page title doesn't have to belong. There is no need to include your domain name in the title because this is added automatically by the search engines. The page title should not exceed 65 characters. If possible, try to add your target keywords to the beginning of your webpage title and also add your target keywords to the beginning of your page titles.
Meta Descriptions: The Meta description is what the online user will see in the search engine results page. It's your opportunity to advertise your page. You should add relevant Meta descriptions related to the webpage content.
Meta description Optimization Tips: The character length of the description should not be more than 150 characters and unique for each page. In the Meta description, you should use focus keywords to your site. Avoid auto-generated descriptions.
2. Quality Content:
A website with unique & quality content can do great with or without SEO. Before publishing your content make sure that what goes live adds value to your website. Search Engines look for this only. The content of your website or blog should be engaging enough that it attracts the users.
3. Heading Tags:
A page needs to be properly formatted. Every webpage needs to have only one H1 tag. You should use tags such as h2, h3, and h4 to highlight your headings and subheadings. Don't use h2 or h3 tags too frequently.
4. URL Optimization & URL Structure:
Just like the page title and page description, an SEO friendly URL is short, descriptive and includes your target keyword. Optimizing your URLs is important for maximum SEO. Keep your webpage URL short and rich with keywords. Good URLs should be less than 255 characters. These are some examples of good URLs:
- http://www.zosite.com/seo-services.html
- http://www.zosite.com/seo-content-writing-services.html
- http://www.zosite.com/website-audit-services.html
5. HTML and CSS Validation:
The W3 velidator has its own free validator. You can validate your HTML & CSS at W3 Velidator.
6. Image SEO:
When you're adding creative and related images of your product and services to the page, it benefits the user experience. Images are important for presentation purposes. Using creative images within your content is the best method to make your site more visually appealing. Use an ALT tag to describe the image to making them more useful with SEO.
On-Page SEO Checklist
- Make sure that your website is mobile friendly.
- Your page should have only one H1 tag.
- Make sure your URLS are SEO Friendly
- Make sure that your content is original
- Make sure that your all pages has page title and Meta description
- Optimize your images
Summary
If you are running a business website for your business and you need to get more visitors then on-page SEO is all you might need to do. Above on-page Techniques are just some of the ways that you can improve your on-page SEO and they will help to get your pages working better.
