Why You Need a Website Audit?
A Website Audit is a process based on years of experience looking at websites. A good Audit will identify shortcomings and recommend solutions for your website. A good SEO Audit will also address design issues, web marketing issues, coding issues, and look at your competition.
An Audit, like a financial audit, needs to be provided by an independent third party. It uses a checklist to help answer a lot of the questions posed earlier, and reduce the business uncertainty.
You should also expect to pay upfront for the audit so that their results (good or bad) are not influenced by the expectation of payment. An Audit should report its findings in non-technical language for the business owner to understand the issues and opportunities that affect their business.
What if you have just completed a redesign? An SEO Audit, by an independent third party, can identify any shortfalls in your developer's core skill set and help provide a roadmap for them to ensure your website lives up to a full range of Best Practices.
The challenge is that the web is changing rapidly, and consumers are fickle, so how do you know your website creating the best first impression. A Web auditing services can help you turn a mediocre website into a powerful, user-friendly, search engine hungry, revenue-generating website.
Why You Need a Website Audit?
Even more recently, businesses are feeling the impacts of "Social Media" and more consumers using their smartphones used for internet browsing. It's important to know if your website design and its coding are working in your favor.
Today, having good website content and a search-engine-friendly design can be enough to bring many customers to your door. You should assess how the competitive standard has changed.
You have selected your web developer for several business reasons, and it's not a Web Auditor's job to question that. If you have not redesigned your website in a while, you need to assess how well your website is doing. You need to assess what are the "low hanging fruit". Instead of Yellow Pages, Consumers now use websites to do their "due diligence" to decide who to call.
They look to each business's website and call just the few that appear to answer their needs, and answer the key up-front questions. Often website designers are good at either graphics, database programming, e-commerce, or web marketing, but rarely all of these.