What is Search Engine Optimization and How Does SEO Work?
What is SEO? (Search Engine Optimization)
If you're looking to get free visitors to your website from the search engines then you must know What is Search Engine Optimization and How Does SEO Work?
Search Engine Optimization knows as SEO. It is a practice to get visibility on the search engines and process of maximizing the number of visitors from the organic, free, or natural search results to a particular website. It is defined as the ways to improve a site ranking with the support of relevant keywords. SEO is about creating the right website for the right people. It is one of the most effective tools that are used to increase website visitors and grow business.
To understand what SEO is, let us first understand how the search engine works.
Before doing SEO for your website, you need to become get familiar with how search engines find websites; you need to know how SEO works?
Now that you have an idea of the basics of SEO and now you need to know how SEO works. When online searcher searches for products, services or information on the search results page (e.g. Google, Yahoo, and Bing) they get a long list of search results that contain the keyword. Generally, the searcher is more likely to click the websites or web pages that are on the top search result. They click on the results and visit your website which is none other than your potential customers. Once they come to your website, they get exactly what they are looking for products, services or information.
For example, if you search for "SEO Consultant or SEO Expert", the search engine would return all the information containing these two terms. To make it look organic or natural, the information was lengthy enough to include the number of the keywords of times. SEO processes aiming to improve the visibility of a website in the search engine's organic search results and making your site to be engine-friendly, thus increasing the number of site visitors.
For starters, SEO is made up of two parts; on-page optimization and off-page optimization.
On-Page SEO: In On-page optimization you determine the title, Meta descriptions. , have a clean and user-friendly design. On-page optimization involves the techniques applied for improving ranking in the search engine of website.
Off-page SEO: Off-page optimization involves building links to a website. The quality of the website linking to your website will help you rank higher. In off-page optimization, the most important thing is the creation of back-links. You have to deal with backlinks, social media, discussion, lead generation, and guest posts.