If you are not a PPC management agency or PPC consultant, and are looking to have your website ranked on search engine result page to bring extra visitors to your site, then PPC campaign or Google Adword is effective for you. So, how does PPC work? Pay per click advertising can also know as keyword advertising. In a paid advertising, you pay for your list ads at the top and right of the organic search listings results. It's a paid advertising way in which you only pay from your budget when someone clicks on your ad. Search engines give you the paid advertising option to run an ad when internet user searches for a particular keyword.
Pay Per Click Cost depends on lot of factors and Cost per click varies from network to network and depends on the keywords you've chosen for your ad. All ad networks allow you to set a budget.