Local search displays results to the researcher based on their current location. Here is an example: you search, Chinese restaurant in Ahmedabad. Now, Google will provide you with the name of the Chinese restaurants near your place of residence. This is local SEO. Even when you put in the keyword, Chinese restaurant you will get comparable results. Google will understand that you are searching for a nearby place. Consequently, it'll give you the names of the restaurants near you. Organic Search engine optimization - If you are searching for something which does not have a local query, the internet search engine identifies it as organic search.